Setting up a website doesn't have to be difficult, but it is wise to take a few things into account. You want to make sure that your website is professional, clear, and most importantly, attractive. It is important to pay attention to a number of factors. We would like to give you 5 tips for a good design of your website.
1. Keep things clear and simple
You obviously know exactly what you're talking about on your website. After all, you are the expert. Still, it's important to keep in mind that not everyone understands technical jargon. You want to address every visitor to your website in a way that is clear and easy to understand. So try to leave out "expert language" and keep things clear and simple. You will make more of an impression with easy-to-read texts than with difficult terms that many online visitors will not immediately understand. Stick to the KISS method, also explained as: "Keep It Short and Simple".
2. Make use of attractive visuals
Visuals, such as images, photos, infographics and videos, increase the value of a website. Websites that are filled solely with text are found significantly less attractive. In addition, images are more easily remembered than text. People are visually oriented. Do you want to convey a message and ensure that it is stored in the memory of the online visitor? Then you need strong visuals. You can of course use your own content, or simply stock content. The most important thing is that all visuals are of a high, professional quality.
Visuals, such as images, photos, infographics and videos, increase the value of a website. Websites filled solely with text are found to be significantly less attractive.
3. Add a lot of white space
In general, there is quite a bit of text on a website. The important thing is not to give the online visitor the idea that the text is overwhelming. Texts that are too long easily scare off and make the online visitor click away. You want to avoid this. Divide the texts into 'bite-sized chunks'. This means, add enough white space to the texts. Create short paragraphs of no more than 150 words each and keep it clear.
4. Make it easy for visitors to navigate
Good navigation is essential on a website. An online visitor should not have to search endlessly for the right information or web page. Most people give up quickly and leave your website if they can't find what they are looking for quickly. So make sure you have a good, clear navigation on your website. For example, create a clear menu, categories and any subcategories.
5. Put one clear call-to-action above the fold
It's always good to make it immediately clear what you expect from the online visitor. Use a good, strong and appealing call-to-action, which is best placed above the fold. This way you ensure that the call-to-action is seen immediately and that it's clear to the online visitor what they could do next.
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