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Choosing a domain name - what should you pay attention to?

Choosing a domain name is not easy. There are a number of important factors that you want to consider. At the end of the day, what matters is that a domain name can become successful. You increase your chances of that by choosing the domain name in a very clever and well thought out way. So, what should you be paying attention to? is happy to give you some smart tips for choosing your domain name.

1. Make your domain name a brand

Remember that the domain name you choose will ultimately be the face, or business card, of your business. Therefore, it's good to make sure it already really sounds like a brand. Make sure it's simple, make it original and make sure people can easily remember it. Preferably avoid entering numbers and hyphens, as this makes the domain name harder to remember.

The trick is to find a balance between something short and something that doesn't ruin the name by "chopping off" pieces.

2. Make sure people can pronounce it

A name may come very naturally to you because you've been using it for a long time. You know exactly how it sounds and you know exactly how to write it. But, do people who haven't heard of your company or brand before know this too? It's important to make it easy for people to find you. If you choose a name that people don't automatically pronounce correctly, there is a big risk that they won't automatically write it correctly either. So, keep your domain name as simple as possible to avoid confusion

3. Go for short and logical

Short domain names that are very logical for a brand always do better than long domain names that are impossible to make sense of. The longer your domain name, the greater the risk that people will enter it incorrectly in the search engine or in the browser. The trick is to find a balance between something short and something that doesn't ruin the name by "chopping off" pieces. Short and logical, that's what you go for!

4. Consider the various extensions

Decide which extensions are interesting for you. If you only want to focus on a specific country, then of course you want the extension of that country. However, what if later you also want to sell in another country or perhaps in several countries across the border? Think about the future. Maybe it's wise to register a them immediately and to also register international ones such as .com and .eu, so you know for sure that they won't be hijacked if your domain name becomes successful. Also consider the newer and trendier extensions, such as .blog, .app and .store.

A domain name is your first step to a successful online presence.

5. Make your domain name distinctive

Very importantly, there should be no risk of your domain name being confused with someone else's. First of all, this could mean that people looking for you end up at the competitor's site. In addition, if your domain name is too similar to that of an established company, you could face a lawsuit, which you wouldn't want. So, make sure your domain name is distinctive and cannot be confused with that of a registered party.

6. Connect your domain name to your activity

It is always good if people can already see from your domain name what you do. Not only does this provide more clarity, but it also makes it easier for people to remember. On domain name you'll find a website where you can buy or order pizza, and on you'll find a website of a local bicycle mechanic. Exactly this logic is what you want to have.

At, web hosting, email, SSL security, as well as our website and online store builder are included with every domain name!

7. Forget about SEO value

Many people who choose a domain name do so in part based on Google. They want to make sure it gets searched for a lot. We're talking about the so-called SEO value. It is important to know that it is not wise to include many search terms in your domain name. Google sees this as a "spam technique" and will therefore prevent your domain name from appearing high in the results. Give yourself a good start and forget the SEO value of your domain name. It does more harm than good in most cases.

Found the ideal domain name?

Have you been able to choose the ideal domain name and are you ready to register? Then of course you do this best at We offer you the best solution at the lowest price. At webhosting, email, our website and online store builder and SSL security are included with every domain name! Register your ideal domain name right away and check which other extensions are also interesting for you!

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