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Search engine advertising - What is SEA?

You need visitors to your website. The most effective way to get visitors is through searches with Google or Bing. In this article we will dive into SEA, or search engine advertising (also known as search engine marketing). Also, we will compare SEA and SEO (search engine optimization).

The difference between SEO and SEA

Search Engine Optimization (SEO) is the process of optimizing a website for Google searches, with the goal of earning more web traffic and improving website visibility. These are the organic search results.

Search Engine Advertising (SEA), also known as search engine marketing or search advertising, is the paid placement of ads on search engine results pages. These are the paid search results.

The main difference between the two is that search engine optimization (SEO) focuses on improving your average position within organic search results, while SEA focuses on paid advertising.

Creating both an SEO strategy and an SEA strategy is important for any business that wants to earn more visibility in search engine results. In other words, both SEO and SEA marketing are important components in an online marketing strategy to achieve conversions very specifically and with quick results. However, depending on your business goals and budget, you may prefer SEA over SEO marketing. For example, we at take both very seriously.

SEO and SEA: When should you choose SEA marketing?

As a marketer or website owner, you are always looking for new ways to reach your target audience. And with SEA, or search engine advertising, you can do just that!

With search advertising, you can target consumers who are actively looking for products and services like the ones you offer. When people perform search queries on Google, paid results are always at the top.

There are many benefits of SEA over SEO, including the ability to track conversions, paid placements, and increased visibility. SEA also allows you to target specific keywords and phrases, which can result in increased traffic and conversions. SEO can be very time consuming and expensive, and it can be difficult to track results.

So, when should you use search advertising over other (online) marketing channels?

Well, that really depends on your goals and budget. But if you're looking for a cost-effective way to reach more consumers, search advertising is definitely worth considering!

What does SEA marketing (search engine advertising) cost?

The cost of SEA varies depending on the keywords you choose. Search advertising allows you to scale your budget up and down quite easily.

Google is the largest and most used search engine in the world.

Google and Bing for SEA marketing campaigns

Google is the largest and most widely used search engine in the world. The company behind Google, Alphabet, has a market share of over 87%. Bing is a search engine owned by Microsoft. The company has a market share of less than 10%.

Google and Bing results are similar, but there are also differences.

You can get started with SEA (search engine advertising) in both Google and Bing. There are also several search engines that have even much smaller market shares.

What is SEA (search engine advertising)?

The SEA acronym stands for Search Engine Advertising. It's a type of online marketing where companies advertise on a search engine by placing search ads with search engines to be more visible to potential customers.

What is the purpose of search engine advertising?

SEA is a form of online advertising where companies place search ads on search engines, with the goal of driving more visitors to their website. With search advertising, you get instant visitors who see your ad and might click on your ad.

Advertise on search engines with Google Ads

If you have a business, it's important to make sure that people can find you when they're looking for products or services that you offer. Google Ads is a way to make sure your business is at the top of the search results when people search for relevant keywords.

How it works is simple: you pay Google every time someone clicks on your ad. That way, you can be sure that your business is visible when people search for it.

When you set up a campaign in Google Ads, you decide which keywords are relevant to your business. You can also decide how much you are willing to pay for a click on your ad. How much you end up paying depends on the quality of your ad and the relevance of your keywords.

If you set up a good campaign, Google Search Ads can be a very effective way to grow your business.

Advertise on search engines SEA with Bing Ads

Bing Ads is an online advertising network that allows advertisers to display their search engine ads on Bing's search results pages and on the websites of Microsoft's partners. Advertisers can choose from various ad formats, such as text ads, images and video ads.

Bing Ads also allows advertisers to display their search engine advertisements on mobile devices, such as smartphones and tablets. Advertisers can choose different payment options, such as cost-per-click (CPC) or cost-per-impression (CPM).

Bing Ads is a powerful advertising platform that allows advertisers to show their products or services to the right people. Advertisers can use various targeting options to ensure that their ads are displayed to the right audience. Bing Ads also offers different payment options, making the platform suitable for advertisers with different budgets.


Remarketing is an online marketing technique that companies use to reach their target audience with relevant ads after they've performed a certain action, such as visiting a website. The goal of remarketing is to capture the interest of a potential customer and get them to convert with your business.

SEA with Google Ads

You create search advertisements in Google Ads, and you decide how much you want to spend on a visitor each time. Then when someone does a search in Google that matches one of your search advertisements, your ad will be shown. If someone clicks on your ad, they will be taken to your website.

If you want to start SEA with Google Ads, you need to create a Google Ads account. Then you create search ads that will be shown in Google's search results. You decide how much you want to spend each time, and you can also target certain keywords or regions.

SEA is an effective way to quickly get visitors to your website or product.

How does SEA marketing work?

To understand how SEA works, it's first important to understand the different parts of the process. SEA is short for Search Engine Advertising and involves using search engines to display ads to potential customers when they perform relevant search queries. This can be accomplished by buying ad space from search engines, creating ads that are linked to certain keywords, or by optimizing the website itself for certain keywords. SEA is essentially paid search advertising.

The goal of SEA is to increase the number of visitors to a website or the number of sales of a product or service. This is accomplished by displaying ads to search engine users who are likely already interested in what you offer. Search engines determine which ads are displayed to which searchers through a number of factors, including the keyword typed, the searcher's location, the time of day the searcher searches, and the device being used.

SEA is an effective way to get visitors to your website or product quickly. However, it's important to understand that it's a paid form of advertising. Search engines will only display your ads if you're willing to pay for the space. This means that you need to make sure that your ads are relevant to your target audience and that they are displayed in the right way.

SEO and SEA together are search engine marketing.

What about the campaign structure?

It can be difficult for you as an advertiser to get results quickly with search engine advertising. You can outsource it entirely to professional online marketers. You can also try it yourself to save these costs.

Keyword research

Before setting up search engine marketing campaigns, it is important to first research which keywords are relevant to your business, product or service. What keywords do potential customers use when they search online for what you offer?

You can use various keyword research tools, such as Google AdWords Keyword Planner, SEMrush and Moz Keyword Explorer. Google AdWords Keyword Planner is free to use for those who have a Google Ads account.

Selecting keywords

Once you've researched which keywords are relevant, it's time to select the keywords you're going to use in your SEA campaign. You don't want to select too many keywords here, as you will quickly run out of budget. Instead, choose a few keywords that you think will convert well.

Tip: When selecting your keywords, also pay attention to the keywords that your competitors are using. This will give you insight into which keywords are working well and which are not.

Creating ads

Now that you know what keywords you're going to use, it's time to create your ads. Make sure your ads match the keywords you have selected. The ads should be clear and the message should come across clearly.

Determine Budget

With an SEA campaign, you're dealing with cost per click (CPC). This means that you pay for each time someone clicks on your ad. How much you spend on a click depends on the keyword for which you're advertising. It's therefore important to set a budget in advance so that there are no surprises.

Setting objectives

Before you start an SEA campaign, it's important to set clear objectives. What do you want to achieve with your online search advertising campaign? Do you want to get more visitors to your website? Do you want to generate more leads? Or do you want to increase your sales? If you know what you want to achieve, you can focus your campaign accordingly and take the right measures to achieve your goals.

You need to make sure your ads are relevant to your target audience.

Advertise on search engines successfully

To set up successful search advertising campaigns, you first need to know what keywords your target audience is using. Then you need to set up the ad campaign based on these keywords. It's also important to continuously test and optimize the ad campaign.

The advantages and disadvantages of SEA


SEA is a fast and effective way to get your website or online store higher in the Google search results. This means that you can get more visitors to your site, which can lead to more sales.

SEA is also a relatively inexpensive way of advertising. You only pay when someone clicks on your ad, so you can be sure that your money is only spent on potential customers.


For certain keywords, it can be quite expensive.


All in all, there are many advantages to search engine advertising. It's a fast and effective way to get more visitors to your website or online store. Search engine advertising is also relatively inexpensive, and you only pay when someone clicks on your ad.

We hope that with this article we can make your online presence even more successful. We definitely recommend using SEA when your website and business is ready. If you have any further questions, please contact our support team. And if you're looking for a domain name or web hosting, we offer an all-in-one solution when you purchase a domain name with us, that includes free web hosting, business email, SSL, and a website/online store builder.

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